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Mellow Mushroom
Influencer + Affiliate Marketing
People love sharing their favorite food experiences and discovering new spots from trusted tastemakers. This made an influencer marketing campaign an effective tool for Mellow Mushroom, a beloved (and delicious) Atlanta-based pizza restaurant. From campaign concepting, influencer logistics, outreach, and execution, we handled the process from start to finish and helped them meaningfully reach a wider audience.
“This year on National Pizza Day our sales were up 46% over the prior year and 35% over Wednesday’s average sales for the last 5 weeks. Last year, we only saw a 17% increase on National Pizza Day when we supported with just PR and social media. This year we supported with influencer marketing and social media and saw a huge difference. Great work by Social Club, our influencers, and all the stores who hosted and executed.”
Mellow mushroom
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